About Talent

Senior Demand Generation and Marketing Operations Manager

US-CA-Palo Alto
Req No.
2017-1640
Category
Marketing
Type
Regular Full-Time

Overview

Responsibilities

 

As part of the Marketing Operations team, the (Sr.) Demand Generation and Marketing Operations Manager will manage B2B digital marketing campaigns from inception through post campaign analysis and summary reporting. This hands-on manager will drive lead generation and operating efficiencies through digital marketing channels. In addition, the Manager will work closely with the Director of Demand Generation and Marketing Operations to develop and implement internal processes to streamline marketing operations and scale marketing efforts.

 

This individual will bring a wide range of experience in Demand Generation and Marketing Automation functions, preferably in a start-up environment. S/he will be comfortable working with a range of job roles including sales, IT and executives; and will be proactive in identifying problems and suggesting solutions.

 

  • Assist in managing the entire marketing technology stack, including Marketo and Salesforce.com
  • Improve database integrity by monitoring incoming sources to maintain consistency and quality; Creating standardization and cleaning programs; Working closely with IT to update field standardization and mapping
  • Execute email sends, build and optimize templates, and setup new campaigns
  • Own and execute nurture strategy for prospects and customers
  • Report on campaign attribution and performance, funnel metrics, and other metrics specific to Marketo/Salesforce platforms
  • Work with marketing team to develop campaign strategy and execution
  • Build and execute multi-channel programs (webinars, tradeshows, digital advertising etc.)
  • Assists in producing regular reporting for team meetings, board meetings, and ad-hoc requests
  • Manage the Marketing Activities Calendar
  • Train and encourage user adoption of MarTech within the Marketing and Sales organizations
  • Utilizing own experience, best practices and data, guide campaign managers during campaign development and refinement cycles
  • Stay ahead of the curve as new technology transforms the digital space and provide recommendations on how best to leverage

 

Required Qualifications

 

  • 5+ years in B2B marketing (enterprise technology preferred)
  • 2+ years as admin for Marketo Marketing Automation or similar (Eloqua, Pardot) 
  • 2+ years marketing admin experience with Salesforce.com platform 
  • Strong analytical skills with ability to produce meaningful reports for marketing team and leadership
  • Experience with campaign metrics from various marketing channels including Google Analytics, AdWords, and social
  • Proven experience managing campaigns in Marketo to produce quality data and full-funnel tracking
  • Understanding of ABM, the demand generation funnel and how they relate
  • Organized and self-motivated problem solver with a knack for innovation and strategy

  

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