About Talent

  • Marketing Coordinator

    Job Locations US-CA-Palo Alto
    Req No.
    2017-1640
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    At Actian we believe data should be used as a competitive advantage. Through the deployment of remarkable data technology, underpinned by a relentless and trusted service commitment, we help business critical systems transact and integrate at their very best. The company is headquartered in Silicon Valley and has offices worldwide. 


    As part of the global corporate marketing team, the Marketing Coordinator will manage B2B demand generation campaigns to drive revenue. This hands-on contributor will coordinate, and execute integrated marketing campaigns, leveraging key educational and promotional content, that will drive the required top and middle of funnel responses to meet sales objectives and business goals

    This is an opportunity to grow a career in B2B Marketing with high visibility, project ownership and exposure to multiple facets of B2B marketing.

    Responsibilities

    • Collaborate with internal and external teams (demand gen, product marketing, agencies, and sales) to launch impactful demand generation marketing campaigns
    • Develop, test, and optimize multi-channel marketing campaigns and programs via email, website, events, social media, and other marketing channels
    • Define, measure, and analyze success metrics (i.e. open, click-through, conversions, engagements, MQL, SAO etc.) for multiple campaigns and communicate results to demand gen team to implement actions that enhance effectiveness. Produce regular reports for project, team, and board meetings
    • Enhance existing nurture programs, including buyer’s journey, onboarding and re-engagement campaigns
    • Manage the flow of leads from campaigns and events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion
    • Communicate with project members and stakeholders to ensure programs are delivered on-time
    • Lead and assist on other marketing activities as assigned to meet company goals
    • Train and encourage user adoption of marketing technology (MarTech) within the Marketing and Sales organizations

     

    Required Qualifications 

    • Bachelor’s degree in business, marketing or related fields; MBA is a plus
    • 1-3 years in B2B marketing (enterprise technology preferred). Recent graduates with appropriate coursework will be considered
    • 1+ Experience with Marketo or similar marketing automation platform
    • Experience with campaign metrics from various marketing channels including Google Analytics, AdWords, display advertising, social, and others
    • Ability to quickly pick up new technologies; You are someone who learns by playing with tools
    • Organized and self-motivated problem solver with a knack for innovation and strategy
    • Be proactive in identifying problems and suggesting solutions
    • Passion for learning and exploration

     

    Preferred Qualifications

    • Experience with Salesforce.com platform (or similar CRM), especially reports and dashboards
    • Ability to produce compelling professional web and marketing copy
    • Project management experience

     

     

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